Friday, February 22nd, 2008
The easiest way to sell is NOT to sell. At first glance this may seem to be a contradiction.
Humans are perverse by nature and we don’t like feeling pushed to do anything. It goes a whole lot easier if we think it was all our own idea. This is the power of suggestion.
Bearing this in mind, when you want to earn money from your work-from-home site or blog, be mindful of leading your visitor to a sale instead of bashing them over the head with a “BUY ME NOW!” club.
An easy way to do this is put up 3-5 links using enticing and interesting anchor text that links to good quality ClickBank products.
Be sure to choose products apt for your niche topic. Trying to sell “how to lose weight” on a gardening blog for instance is not going to result in many sales. However, “How to Grow Your Own Vegetables Easily” will be more successful.
When inserting links onto your site use related keywords in your anchor text (the visible link description)
Place the links at the top of your sidebar as a list. This will make them appear as a menu so you may get more clicks on them.
Use link cloaking software to hide your affiliate ID. This isn’t being deceptive, it is to protect you from affiliate link hijackers. These are the people out there who remove your ID before they make the sale or worse use their own ID!
If you don’t have link cloaking software, I recommend Affiliate Link Cloaker
If you are a member of the Million Dollar Blueprint you will have access to link cloaking software as part of your membership.
The html code structure and method of inserting the code is the same as I have discussed before in this post
Another way to use click bank products is to link to them from links in your posts. You can do this manually as you write your posts or use the aLinks plug-in for WordPress to insert them automatically for you.
First you need to select the product and get the code from ClickBank, then setup the ClickBank module in aLinks with keywords that you want to point to the product. When this is done, whenever you use the keyword or keyword phrase aLinks automatically inserts a link to the product.
As a MDB member you have access to this plugin through the software downloads section of the membership site.
Posted in How to Guide, Work From Home Blog | No Comments »
Friday, February 22nd, 2008
These instructions are on how to insert Amazon Product Widgets into your hosted website or Wordpress blog
Log into your Amazon Associates Account.
If you don’t have one you can sign up for free here at Amazon
- Under the tools menu click on “Build Links/Widgets”
There are a number of widgets to chose from (19 at the time of this writing). For the beginner I would suggest using the “Omakase” widget as it automatically determines which products to show based on the content of your site.
- Click on “Add to your Web page” button
Here you can make a few choices of your widget settings. Experiment with differnet settings to see which ones are most effective (number of sales).
There are a number of banner sizes to chose from. For the side bar of a blog or site I would chose the 120×240 or 120×600. For the post or content area, depending of the width of it, I would chose either the 300×250 or 600×520. Whatever size you choose make sure it will fit within the width of the area you intend to insert it into. You may need to check your style sheet (CSS) to for sizing.
Here is where you can change the look of the widget. You can get it to match the colors of your template by referring to the CSS stylesheet of your site template. If you are not sure what colors the hex code refers to, here’s a handy online color tool for you use.
Once you are happy with the preview you can go to the next step
- HTML Code for your Link Template
Click in the box and the code will high-light. Right-click and select copy. I suggest you paste the code into a notepad file.
Inserting the Code into Your Site
Wordpress Blog
Log into your wp-admin area
Go to “Presentation” tab then ‘Theme Editor” tab
- Sidebar: Select “sidebar’ and insert code into area where you want your ads to appear. You may need to open your blog before this to view where in the sidebar you want to put it. For example, if you wan the widget to appear before the links section look for links code then paste just above it. Click “update file” to save your changes.
If your blog comes “widget enabled” (which this blog is not) Under “Presentation” >> “Sidebar Widgets” you can paste the code into a text widget then move the text widget to the position you want.
- Footer: Select “footer’ and insert code into area where you want your ads to appear. Click “update file” to save your changes.
These two positions will have the wiget show on every page of your blog. If you want to paste in a special widget on a post page you need to insert the code when you write yu post in the write editor using the code tab.
Niche Site
Open the page you want to insert the codde into using NVU or whatever html editor you use.
Place your cursor where you want the widget to appear then select “insert… html” from insert menu.
And that’s all there is to it! You will be able to see my Amazon Widget in the sidebar to the right >>
You will notice that I use the template colours from this blog and I used H3 tags to give it a heading. You don’t have to do this.
Posted in How to Guide, Work From Home Blog | No Comments »
Wednesday, February 20th, 2008
In this lesson you will learn to create recommended product pages using ClickBank products for your Niche Site.
- Create “recommends” folder in your Niche Site Folder
- Clickbank.com: Go to Marketplace and search for products you can sell to this niche using niche topic keywords.
- Choose 5 or more products. View sales page to get product site URL. Get product ClickBank hop-link.
- In your Notepad files created for niche topic keywords in step 4, enter details for the following:
Title: Keyword Phrase (name of file)
Description: Using words and phrases from the 100 keyword phrases list, make a couple of sentences that make sense.
Keywords: Select 5 or 6 keyword phrases from 100 keyword phrase list. You can also exchange main keyword with synonyms. Eg photography = photo/photos
Browser Setting: enter “connecting to (product site name)”
Product URL: website address of product
Affiliate URL: Clickbank hop-link
- Set up cloaked redirection pages using “My Affiliate Assistant” program and filling in the above details and save html pages created, using hyphenated-key-word-phrase as filename, into recommends folder.
- Upload cloaked pages into recommends folder on your web server
- Fill in RSS Spreadsheet with details of cloaked products and Page URL- the URL on your website
My Comments
As I have have said earlier you will be creating your niche-site on a sub-domain so the URL of your site will be:
http://your-niche-site.yourdomain/
If you want to append the recommends folder to your sub-domain you will have to create your niche sub-domain using cPanel of your web-server first, before creating the recommends folder directory and uploading the product pages. The sub-domain should be your main keyword phrase.
The recommends URL will looks like this: http://your-niche-site.yourdomain/recommends/
The Product URL will looks like this: http://your-niche-site.yourdomain/recommends/your-product.html
You can also create a “recommends” directory on your main domain
The Recommends URL will look like this: http://www.yourdomain/recommends/
The Product URL will look like this: http://www.yourdomain/recommends/your-product.html
If you choose to create a recommends directory on your main domain I suggest that you create either a recommends index.html page or recommends WordPress blog in the directory. Doing this will hide the directory and list of product files if anyone should go to the http://www.yourdomain/recommends/ URL.
Use the blog as a product review site. Whenever your create a product page and upload it, do a brief review of the product on this blog as a post. To give you some ideas, here is mine: http://wfh4l.com/recommends/
Posted in How to Guide, NZPCS MDB, Niche Site Lessons | 1 Comment »
Tuesday, February 19th, 2008
This lesson shows you how to organise folders for your site
- Create folders for each of your 5 niche-topic-keywords
- Trellian Keyword Research Tool: Go to Trellian and do research for your 5 keyword niche topics and copy top 100 keyword term results into into XL spreadsheet “RSS Worksheet” you will find this in the resources folder downloaded from the instruction site
- Choose seven keyword phrases from each set of 100 results. These 7 terms will be used as pages for your niche site.
- Create a notepad file for each of the 7 keyword page phrases and save in the topic keyword folder.
- Using NVU: Open index.html template created from step 3, add Stat Counter Code and Hit Tail Code to page before copying.
- Copy and save index.html template into each niche-topic-keywords folder
My Comments
A quick and easy way to create all the notepad files is to open one first, and got to File… save as.. and enter first page topic term and save in the first topic folder. Then select save as.. from file menu again and save as 2nd page topic term and so on until you have all 7 created in the first folder. To change folders when you use save as.. navigate to second topic folder to save file as first page topic in this folder.
At the end of this lesson you will have the following basic niche website configuration:
- A folder in your documents with the name of your Niche
- Within this folder you will have a folder with a copy of the website template you have chosen and the resources folder you downloaded from the instruction site.
- Within the template folder you will have an index.html file with all your changes, including Stat Counter and Hit Tail code; 5 folders labeled with each of the niche topics you have chosen; and whatever files and folders that were included in the template down-load. (images, CSS, etc)
- Within each of the 5 Niche Topic folders you will have a copied index.html page in each folder and 7 notepad files labeled with each of the page topic terms you chose for each niche topic
Posted in How to Guide, NZPCS MDB, Niche Site Lessons | 1 Comment »
Monday, February 18th, 2008
To create a web-site
We use the free html editor NVU, to create our website pages. Select website template to use for your niche site from OSWD (Open Source Web Desiign).
- Download and unzip chosen template.
- Copy all the files and folders of the website template into the folder labelled with your niche site name.
All your changes will be done to this new copy of the template so the original files remain unchanged for when we want to use the template again for another site.
The first page you will create will be index.html. This is the first page the visitor will see when they visit your site.
How to create website template page
- Open NVU web authoring Program
- Open index.html in website template folder
- Use main keyword phrase for the name of your site. “Your Niche Site”
- Use topic keyword phrases selected in previous lessons for pages in your site. “niche-keyword-topic-one.html”
- Create a navigation menu using these phrases.
>> Type “niche keyword topic one”
>> Highlight words and click URL button
>> Link to http://your-niche-site.yourdomain/niche-keyword-topic-one.html
>> Repeat for “niche keyword topic two” etc. for all 5 topics
- Setup Google Adsense Ads and insert code into navigation sidebar and content area if you wish
- Change copyright details in footer area to reflect current year and the name of your site
My Comments
Once you have set up this index page it will become a template for all the pages you create for your site. There are a couple of ways to do this:
- Use Windows Explorer: right click on index.html, select copy then navigate to folder where you want to create copy; right click in folder, select paste or depress cntrl & v together.
- Use NVU Program: Once you have made all the changes and saved the file; Go to file menu and select Save As..
Navigate to the folder where you want to save it and click save.
You will be creating your niche-site on a sub-domain so the URL of your site will be:
http://your-niche-site.yourdomain/
Posted in How to Guide, NZPCS MDB, Niche Site Lessons | No Comments »